Meet the Team

Dan Hoover

Dan Hoover

Eidit Pardo

Eidit Pardo

Joan Carol

Joan Carol

John Cooper

John Cooper

Tanis Campbell

Tanis Campbell

Estey-Hoover delivers a complete array of marketing communications services to help clients meet their marketing objectives and business goals. The agency's public relations and advertising experience ranges from consumer products to financial institutions, retail and healthcare; from business-to-business and manufacturing companies to service industries, technologies, manufacturing and more.

Estey-Hoover is a longtime member of the American Association of Advertising Agencies (4A’s). For over four decades we have reached marketing targets via newspapers, television, radio, direct mail, outdoor, video, point of purchase, consumer and trade magazines, Internet, promotions or publicity, social media and more.

Public Relations Services
  • Campaign Planning, Strategy & Consulting

  • Campaigns are a significant part of the public relations and advertising profession and should be carried out with meticulous planning and thorough management. Specific step-by-step measures should be taken when planning any PR campaign to ensure it meets the objectives set. It must achieve the desired result while working within the budgetary considerations of the client.

  • Public Relations

    Product, Corporate, Community, Crisis and Internal
  • Estey-Hoover develops high-value public relations and advertising campaigns that help our clients share their mission, products, and achievements with the media and stakeholders. We use a variety of methods to tell our clients story, including preparing communication materials, writing press releases and social media posts, coordinating advertising, writing speeches, maintaining websites and holding special events.

    Branding must be a particular concern to any corporation, product, or entity. Branding ensures that all communications and materials have a consistent theme and message. The Public Relations Society of America notes that branding can help companies improve trust with customers by delivering authenticity and distinctiveness that elevates the brand. Estey-Hoover has the experience and expertise to handle all of your PR and branding needs.

  • Press Releases & Press Kits

  • Getting your business or product featured in a major publication or website can be huge. Imagine the largest publication in your industry or a local news affiliate giving you free press. Now imagine the kind of exposure and traffic this would bring to your business.

    Besides the potential sales press can generate, getting mentioned in broadcast interviews, news coverage, talk shows, and on established websites allows you to borrow the trust of these entities and gives your website significant presence in your market. Estey-Hoover will show you the best way to achieve these results.

  • Media Relations

  • Media relations is how companies interact with information providers on an ongoing basis. Estey-Hoover helps develop and design media engagement plans that act as a blueprint for what you hope to accomplish at the local, national, or international level. Every detail is designed to promote a positive perception of the company at every level of media interaction.

  • News Distribution

  • Press releases can produce major benefits in marketing and PR, regardless of whether they achieve placements in major media outlets or not.

    Estey-Hoover utilizes both free and paid distribution services to disseminate news releases, as each delivers distinctive benefits. Paid services promise media placements and syndication, while free services secure valuable links for web traffic.

  • Spokesperson Representation, Interview Coaching

  • Speaking with the media represents an excellent opportunity for any organization – that is if you get it right. However, if you get if wrong, your reputation and your organization’s reputation may be in peril or severely damaged. We deliver high-value media training to help you confidently and accurately communicate, transform and motivate your audience.

  • Crisis Communications Management

  • A crisis can be the ultimate test of company management’s capabilities. Unfortunately, it’s difficult to practice dealing with unplanned events that can threaten your organization. Estey-Hoover has the experience and the capabilities to mitigate the impact of a crisis event and immediately respond to the needs of stakeholders both inside and outside of the organization. We understand that crisis events cannot be addressed by conventional management practices, so we implement proven business continuity techniques and strategies that ensure your company’s survival.

    The proliferation of social media and the potential damage of a bad review on Yelp or other online sites can cause immediate and escalating levels of damage. Our Reputation Management capabilities allow your company to get ahead of potentially damaging events and quickly turn a difficult situation into an opportunity for positive exposure.

  • Special Event Coordination, Sponsorship Programs

  • Companies and non-profit organizations host events to promote an idea, a cause, or a project that is important to the organization and its target audience. Events can range from educational seminars and networking gatherings to celebrations and elaborate galas for fundraising. Whatever your purpose for hosting an event, be sure to include public relations early in your event planning.

    Estey-Hoover – through traditional and new channels – can effectively generate ticket sales and attendance, secure sponsors and advertisers, create a buzz of excitement and public awareness, and encourage media to attend and/or cover the event. Before you launch a PR blitz, we help you think about your goals and objectives for the event and the target audiences you want to reach. We keep them in mind and help you outline your strategy and tactical activities for achieving them.

  • Trade and Consumer Show Media Coordination

  • Trade shows offer a unique approach in both B2B and B2C marketing, and Estey-Hoover understands the best ways to develop value from your attendance at each event. Our goal for trade and consumer shows is to create a memorable environment where networking and education is at the top of the list. This means we create unique ways to encourage communication among attendees, consumers and vendors.

    Estey-Hoover has nearly 40 years of experience with trade and consumer shows, developing sponsorship opportunities, website development & management, marketing via social media, email, printed brochures, printed advertising, coordinating vendor booths, developing all event materials, including name badges, directional signage, mobile app, event guides, digital advertising, etc.

Advertising Services
  • Emunications

    E-Mail Communications
  • Estey-Hoover's e-mail marketing program, emunications, is an effective way to stay in front of customers and prospects, even if you don’t have the time or knowledge to do it yourself. Simply stated, emunications is here to creatively help with your email marketing needs!

    Features of emunications:

    • Custom Personalization & Targeting
    • Signup screens – it’s easy for people to sign up from your website or emails
    • Professional creative execution and strategy
    • emunications is environmentally friendly!
    • 24/7 password access to reports
    • Triggers & Automatic Follow Up

    Estey-Hoover handles all the details for you. We design your HTML e-mails based on your input and deliver them to your e-mail database through our powerful, proprietary emunications program. Plus, we can help you grow and fine-tune your e-mail database too! For more information, click here.

    emunications is very cost efficient compared to traditional advertising and direct marketing programs. You can’t afford not to “Emunicate” with Estey-Hoover’s powerful emunications system. Contact us today to discuss how emunications can help you and your company!

    Username and Passwords are case sensitive

  • Branding and Positioning

  • Your brand is the visual and emotional identity that your customers associate with your company. Positioning is the promise of value or worth that your brand delivers to your customers. Companies that consistently deliver on the promise of their positioning are often the stand out brands in their industry. Estey-Hoover has been helping companies position and promote their brands for over 40 years. We know what it takes to stand out from the crowd.

  • Marketing Communications

    Strategies and Plans
  • Today’s marketplace is a constantly evolving space that demands that companies adapt to new environments or face the consequences. Insight and positioning play a critical role, and new methods to develop consumer and digital engagement approaches must be at the forefront of an overall marketing campaign strategy. Estey-Hoover understands this shifting landscape and we help our customers ask the right questions to develop the strategic marketing communications to best serve their intended marketing goals. Then we help them develop the methods to implement these strategies in the most effective manner possible.

  • Traditional & Digital Media

    Strategy, Coordination and Placement for all Media
  • When it comes to developing the most effective media campaign possible, determining how and where to spend your advertising dollars is a primary consideration. We utilize our extensive experience to develop an integrated media strategy (in print, broadcast, online, out of home and other mediums) that targets the most effective opportunities and maximizes the return on your advertising investment.

  • Creative Design & Copy

    Ads, Brochures, Annual Reports, Mailers, Packaging, Displays
  • The ability to engage potential customers with your vision often boils down to how creative your approach is when reaching out to them. Estey-Hoover utilizes innovative and creative designs along with compelling copy to present the essence of your brand to your target audience. We believe that you should be able to obtain your business objectives and strategic goals through creative interaction with your customers.

  • Web Design – SEO and Maintenance

    Construction, Search Optimization & Maintenance
  • Your website is much more than just the digital front door to your business, it’s the hub that can serve all of the other elements that make up your marketing activities. A good website is not just a digital brochure for your company, it’s an interactive experience that should be out there selling your brand to your customers 24/7. Estey-Hoover believes that your website needs to be your best salesman.

    We offer a full array of services dedicated to taking your website from concept to creation. We understand what it takes to optimize and maintain your website so that search engines and customers alike will easily find it and continue to visit it.

  • Broadcast Production

    Radio, TV, Online, Video
  • Creating effective radio, TV, and online productions is an important part of a well rounded marketing campaign. Estey-Hoover understands the importance of integrating broadcast productions along with print media and your online web presence. We offer state-of-the-art production capabilities that help your company take full advantage of every opportunity to reach your target customers and enhance the image of your brand in the process.

  • Social Media

    Development and Campaigns
  • Social media is today’s equivalent to word of mouth advertising before the Internet was invented. Social media allows companies to access communities comprised of individuals that want to involve themselves with the promotion of the company’s future. We are experts at creating buzz throughout the various social media channels, and we have the tools to tap into the powerful influence it can yield. This becomes especially important when it comes to marshalling social media to counter negative reviews and comments that can appear online.

  • Analytics & Tracking

    Strategy, Coordination and Placement for all Media
  • Having the ability to track events and user interactions independently is a critical means of analyzing the effectiveness of your online and media campaigns. Estey-Hoover offers complete website and media tracking and analytics that ensure your advertising dollars are working for you in the most effective manner possible.

  • Direct Response

    Strategy, Coordination and Placement for all Media
  • Direct response marketing campaigns are an excellent way for companies to maximize their marketing expenditures and deliver quick results. We understand the particulars necessary to deliver targeted and compelling direct response sales copy that can be easily measured and tracked for effectiveness. We help you identify strategies that will work best for your company’s specific needs, and then we suggest the best ways to implement them.

  • Market Research

    Primary & Secondary
  • Effective market research is the first step in identifying the proper target markets to implement your business strategy. Estey-Hoover believes that effective market research is a road map that leads to the success of your advertising campaign and your bottom line. We utilize primary and secondary research depending on the various requirements of your marketing needs. We provide you with the most up-to-date information possible to ensure effective marketing decisions.

  • Promotion and Merchandising Campaigns

  • Estey-Hoover has extensive experience identifying the various promotional and merchandising campaign needs of our clients and providing the products necessary to achieve real results. Over our 40-year history, we have developed distributor relationships that enable us to provide top quality wearables, gifts, imprints, and a variety of other promotional products to ensure a successful marketing campaign.

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